Yurbuds specialise in the sale of sports earphones that are unique in the fact they have been designed by athletes. The brand is already popular in the USA but they wanted to expand across to Europe and become known as the supplier of the best sport earphones available.
The objectives of the campaign were to:
A campaign was created that focused on getting the Yurbud brand featured in a wide range of health and fitness editorial publications such as Men's Health, Top Sante, Outdoor Fitness, Bodyfit, Running for Women and 220 Triathlon. The campaign also targetted National Newspapers such as The Independent, The Daily Express, The Sun, The Mail on Sunday, and the Guardian Online.These features were aimed at the consumer market, and specifically those who were training for the marathon.
During the 6 month campaign Yurbuds were featured in a number of publications including sport and fitness magazines as well as lifestyle magazines such as Red, Hello, and OK! The brand also featured in a number of national and regional newspapers meaning their reach was increased further. In total the reach for this campaign was over 60,723,451.