Search Engine Optimisation is a series of techniques which when performed on an on-going basis, will result in better rankings within search engine results pages, and importantly, a raised online profile for your brand. In fact, we would go so far as to say that any organic online process with the end result of raising brand awareness falls under the SEO umbrella.
On-page changes on your website will ensure your site appears in search engines for relevant searches, whilst off-page techniques will result in an increased online presence. Essentially, SEO is about ensuring that your site has good quality, well written, relevant content, that your site is easily navigable, regularly updated whilst backing up this work with a dedicated social media and linkbuilding campaign.
Once these essential factors have been considered, then the more in-depth work can begin. SEO is about analysing the data attached to your site and utilising this information to ensure your site is performing as well as it possibly can. How long do people stay on your site? Which pages are popular? How many visitors is your site attracting? And where do they come from? With this data we can create an SEO campaign tailored specifically to your company's needs.