The Challenge

Pabobo specialise in the sale of children's night lights and were keen to gain more recognition for their unique egg shaped Super Nomade light in the run up to the Easter period. As this company is based in France they were keen to increase their presence through online and print media across Europe to raise awareness of their brand and increase sales.

The main objectives of the campaign were to:

  • Introduce the Pabobo Super Nomade product to both consumers and the trade press in the run up to Easter as an alternative Easter gift.
  • To increase consumer awareness of Pabobo as a brand with particular emphasis on the Super Nomade product

The Solution

A campaign was created to target parents through online and print consumer parenting media using reviews of the product and competitions to raise awareness of the brand. The unique egg shape of the Super Nomade light was also used extensively in the media in the run up to Easter to encourage consumers to buy it as an alternative to Easter eggs.

Results

Throughout the campaign we achieved a reach of 1,665,605, increasing awareness of the brand as a whole and for the specific product in both print and online parenting media. The Super Nomade light gained extensive media coverage through competitions, reviews, and in Easter gadget and gift guides.

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