Getting Social Media Messages Correct
With messaging getting shorter and shorter we will soon be back to Ugh! I wasn’t there at the time but I guess that the first spoken sound of the Homosapiens was something like “Ugh!”
Sounds would have developed over time and became recognisable words which were then were strung together to form phrases and then what we now recognise as sentences. Skipping forward a few thousand years through the development of vocabulary and grammar we have always had a communication style that differed for each audience.
The Gunning Fogg Test measures the readability of English text. Basically the test produces a score. The lower the score the higher proportion of the population will find the copy easily readable. Therefore the Daily Mirror and Sun will have a lower score than the Times and Telegraph. However it is interesting that The Times and the Telegraph scores have become lower and lower as each decade passes. The score for a text message would be very low indeed.
Whereas in the past a low Fogg test result would have indicated the copy was written for the less literate. Texting, twittering and emails have changed all that. It is now acceptable to communicate in ungrammatical fragments with copy getting shorter and shorter. Getting your message across has become even more difficult as the audience now used to shorter messages just won’t concentrate long enough for you to explain your proposition in detail.
Get your social media messages understood
So, think about how you write your social media messages, the posts you write and how it comes across to the reader. Twitter may have 140 characters MAXIMUM to fill out but should you? Its sometimes quite hard to condense a long message into a shorter one, especially if you see the goal as being 140 characters. What this could mean is that you can’t get to convey the full message and it may come across all wrong.
So work out what you want to say, say it in fewer than 140 characters possibly. Having less characters also allows people to share the tweet and add a little extra to the message.
Whilst Facebook and Google+ may not limit the amount of characters to each post, do think about the boredom factor. Do you need to prattle on and on about something you could easily say in less? Perhaps 140 characters, no limits but don’t bore the poor reader.
Speeling for social media messages
Yes spelling, even in social media, tweets, text messages etc. can make a good message bad. How often do you see spelling mistakes, which then makes you question the promoter? Are they professional enough? Do they or will they take care of your services or products?
Grammar is also worth noting, is it better to use “isn’t” or “is not”. Who is your target audience? What are you selling or promoting?
If your target audience is the young, fashion type, where it aint too bad to write what you like mate, then right accordingly. However if your target market is the more well to do crowd, then definitely watch your Ps and Qs.
A new communication order is developing where editorial copy and ad copy are coming closer and closer together. This is not a real problem as long as the author recognises the fact. If you have got this far down you and maybe just a few haven’t got back to ugh quite yet.