Social Media Important For Any Business

Why Social Media is IMPORTANT for any business Social media is not only a mainstream way for people to connect and interact with each other, but it’s also  an important part of the modern marketing mix. Creating an online presence is a must for any business, especially if you want to rival your competitors. Word-of-mouth […]

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PR top tip – Social Media is Digital PR

Social Media is Digital PR! Right, I’ve just had my third invitation of the morning to book on a social media course, a Twitter course and a Facebook seminar. That must make an average of about 20 invites a week. As well as a plethora of emails from the Indian continent offering to SEO my […]

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Why Use A Single Agency for PR and Digital Marketing?

Using a single agency for PR and Digital Marketing A decade ago it was common practice for a company to have different agencies for their different needs. A public relations agency created media coverage, advertising agencies created campaigns for paid media, and marketing usually identified target audiences, worked on product development  and promotions and was […]

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Building your brand using social media

Building your brand using social media How can companies develop their brand via social media? It’s a question that’s top of the agenda for many companies right now and one that was considered in detail at a PRCA Expert briefing I went along to recently. The two speakers, Jono Marcus, director at BRANDO, and Meaghan […]

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What’s the Difference Between Marketing and Public Relations?

Have you ever asked the question What’s the Difference Between Marketing and Public Relations? The terms marketing and public relations are often used interchangeably by people. They both involve strategy, content creation, and communicating messages to audiences. There are some nuanced differences between the two. Marketing is the process of making what a company has […]

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