You will no doubt have seen the emergence of the blog page on numerous websites. You may have asked yourself why blogs seem to carry so much importance. The reason is twofold. Firstly, to write quality, detailed, interesting blogs is to show that you are the expert in your field. You are providing knowledge which, the hope is, people will come back to look for time and time again. They will also share this knowledge, thus widening your profile.
Secondly, in terms of search engine optimisation, your blog page could be considered the most important page on your website. Google rewards regularly updated websites which carry well written, quality content. By writing regular blogs, you will be continuously updating your site, as well as attracting more visitors.
Once your blogs have been written and added to your website, then we would spread the word via social media. A well written blog shared on your social media pages can and will drive new visitors to your website, resulting in that all important increased brand awareness.